Categories
Brand Identity
Packaging Design
Illustration
The Overview
Nori Nori Seaweed
For this assignment we were tasked to create packaging that told a story and that established a system across three different flavors in a product line. I chose to create a Seaweed snack that targets elementary-middle school kids, in order to make a healthy snack more appealing to that younger audience. My brand also provides a minty candy inside each box of seaweed as well so that kid’s aren’t left with bad breath all day.
The Timeline
February-March 2025
The Flats
Shimmering Sea Salt
Savory Korean BBQ
Sweet Honey Dill
The Boxes
The Identity
Primary Lockup
Primary Typeface
Secondary Typeface
Brand Colors
The Story
Nori Nori was a water dragon that ruled the seas long ago. One day, Dulse Dulse, a mighty fire dragon and Nori Nori got into a fight about whether fire was mightier than water. The serpents fought for 80 days and 80 nights and eventually grew so tired that both of the dragons molted their scales from their tired bodies. The scales from Nori Nori created the trees and the plant life while the scales from Dulse Dulse created the mountains and the volcanoes. When both of the dragons woke from their slumber they were greeted with a new vibrant world around them they called Earth.
Nowadays, every time the moon takes the shape of a waning crescent the dragons shed their delicious scales once more providing healthy snacks for kids across the globe.
