mexicocity-olympics-project3.jar
Categories
Brand Identity
Event Signage
Apparel Design
The Overview
Mexico City Olympics
The goal of this project was to create a visual system for the 2036 Summer Olympics for a specifically assigned country. We were to do research about the culture, art, and traditions from this country and translate it into a logo mark and a set of pictograms that would represent this country as the host location for the summer Olympics. The target audience was the people of the specific country with a secondary audience being the rest of the world.
The Timeline
November-December 2024
The System at a Glance
Brand Identity
Pictograms
The History
The branding of the 1968 Mexico City Summer Olympics was groundbreaking because it turned a simple logo into a full visual system. Designed by Lance Wyman, it blended Op Art with patterns from Mexican indigenous art. The “Mexico 68” logo used repeating lines to create an optical illusion while referencing traditional design. This style extended to pictograms, signage, and architecture, making the entire city feel visually unified. It was innovative because it showed how branding could be immersive, modern, and culturally meaningful, and it influenced future Olympic Games to adopt cohesive, culturally driven identity systems rather than simple logos. This visual system is why the Olympics changes their branding every year.
The Identity
Logo Mark
Primary Lockup
Primary Typeface
Secondary Typeface
Pictogram System
Patterns
The Brand in Use
Tickets
Soccer Jersey
Signage
Water Bottle
The Process
Signage
