For this project, we were given the name of a brand and what the brand sold. We then had to develop a branding system that included analyzing the industry where our brand resided and what its target audience would be. At the end of the project, we had to create a brand kit which included a full brand guidelines document. My brand was Insight (which I changed to Insite), and it is a company that sells physical and cloud storage products. My main goal for this project was to create a tech brand that had all of the typical marks that come with a contemporary corporate tech brand identity, but still also had a personality to it.